Kill the darling part 11: forget the non-conscious

In Chapter 2, I try to make a path from new film history research into the multiple media histories of sensation in cinematic cultures. Moving onwards to affect and software culture, I try to expand this articulation and rethinking of the sensation as a Benjaminian, layered, historical mode of being. In that context, I was thinking of mobilizing some ideas from Katherine Hayles and Thrift, but now only in reduced form which means that I need to cut this nice quote, that to me is somehow crystallising great ideas concerning ubiquitous media cultures :

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These kinds of challenges to cinema and human sensation-based media theories relate perhaps to what in part have been accelerated by software embedded media cultures, and what Katherine Hayles has (following Nigel Thrift’s lead) formulated as the technological non-conscious --- the fact that

"[h]uman cognition increasingly takes place within environments where human behaviour is entrained by intelligent machines through such everyday activities as cursor movement and scrolling, interacting with computerized voice trees, talking and text messaging on cell phones, and searching the Web to find whatever information is needed at the moment. As computation moves out of the desktop into the environment with embedded sensors, smart coatings on walls, fabrics, and appliances, and radio frequency ID (RFID) tags, the cognitive systems entraining human behaviour become even more pervasive, flexible and powerful in their effects on human conscious and non-conscious cognition." (Hayles 2008:27-28).
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