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This dynamics is actually part of Foucault's insistence of "discourse" already when he defines the term in The Archaeology of Knowledge:
"Discourse in this sense is not an ideal, timeless form that also possesses a history; the problem is not therefore to ask one-self how and why it was able to emerge and become embodied at this point of time; it is, from beginning to end, historical - a fragment of history, a unity and discontinuity in history itself, posing the problem of its own limits, its divisions, its transformations, the specific modes of its temporality rather than its sudden irruption in the midst of complicities of time." (Foucault 2002, p.131).
In a very good article on media archaeology and new film history, and in other contexts as well I believe, Thomas Elsaesser has demanded that we do not only focus on e.g. the definition of cinema -- but to its temporality; not only what is cinema, but when is cinema. This media archaeological question -- which is not only media archaeological in its theme and content but also in its method of temporal dynamics -- is very Foucauldian in the sense as it insists we need to investigate the distribution over time and in time of such constellations of epistemological (as well as perceptual, affective, cognitive) value. Indeed, applied to media archaeology it is a similar institutional question; not only what is media archaeology, but when is media archaeology. The notion of it as a traveling discipline (on the move, between disciplinary boundaries and institutions) points to its "when" as a formation of knowledge in productive crisis situations where we are rethinking knowledge-production, knowledge-institutions, the pervasiveness of "media" for perception, memory, cultural heritage and such -- and hence aim through media archaeology think not only media studies and academia, but archival and other institutions involved in new regimes of mediated memory. When is media archaeology then? Its in an age of redistributed responsibilities within academia, of new forms of knowledge production enhanced and rethought with the Internet, software cultures and open source, of reinvented collaborations across academia and other bodies, of technical media as the lingua franca for advanced communications, of knowledge and practices in which understanding media is often doing media -- which however is not dismissing the need to understand the complex genealogies in which contemporary media is formed.
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